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Introduction

Pequot Lakes Animal Hospital ("we," "our," or "us") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us to request veterinary services.

Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website.

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Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Fill out a contact or inquiry form
• Request an appointment online
• Subscribe to our newsletter or email updates
• Call or email us directly

This information may include your name, email address, phone number, home address, the name and species of your pet(s), and any message or notes you include.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar tracking technologies, including:

• IP address and general geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search terms
• Device type (desktop, mobile, tablet)

This information is collected in aggregate and is used solely to improve our website's performance and user experience.

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How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and appointment requests
• Schedule and confirm veterinary appointments
• Send appointment reminders and follow-up communications
• Provide information about our services, promotions, or pet health resources (only if you opt in)
• Improve our website content and functionality
• Comply with applicable legal obligations

We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.

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How We Share Your Information

We may share your information with trusted third parties only as necessary to operate our business and provide services to you. These parties include:

• Appointment and Practice Management Software — to schedule and manage your pet's care
• Email Marketing Platforms — to send appointment reminders or newsletters you have opted into
• Website Analytics Providers (such as Google Analytics) — to understand how visitors use our site
• Payment Processors — to securely process any transactions

All third-party service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.

We may also disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, safety, or property of Pequot Lakes Animal Hospital, our clients, or the public.

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Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. Cookies help us remember your preferences and understand how visitors interact with our site.

You may configure your browser to refuse all cookies or to alert you when cookies are being sent. Note that some features of our website may not function properly if cookies are disabled.

We use the following types of cookies:

• Essential cookies — Required for the website to function (e.g., form submissions)
• Analytics cookies — Help us understand website traffic and usage patterns
• Marketing cookies — Used only if we run targeted advertising campaigns

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Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal requirements, resolve disputes, and enforce our agreements. Contact form submissions and appointment request records are generally retained for a period consistent with standard business recordkeeping practices.

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Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information, subject to certain legal exceptions
• Opt out of marketing communications at any time by clicking "unsubscribe" in any email or by contacting us directly
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us at:

Pequot Lakes Animal Hospital
tech@pequotvet.com
(218) 568-5095

We will respond to all requests within 30 days.

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California Residents — CCPA / CPRA Notice

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know — You may request that we disclose the categories and specific pieces of personal information we have collected about you over the past 12 months.
• Right to Delete — You may request deletion of personal information we have collected, subject to certain exceptions.
• Right to Opt Out of Sale — We do not sell personal information. However, if this changes, you will have the right to opt out.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights.

To submit a California privacy request, please contact us at youremail@email.com or call (000) 000-0000. We may need to verify your identity before processing your request.

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Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete it.

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Third-Party Links

Our website may contain links to third-party websites, including online booking platforms, social media pages, and review sites. This Privacy Policy applies only to our website. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or practices.

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Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

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Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Pequot Lakes Animal Hospital
Pequot Lakes, MN 56472
(218) 568-5095
tech@pequotvet.com
OFFICE HOURS

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This Privacy Policy was last reviewed on January 1, 2025.